Vaasa region’s hotel industry booms, surpassing previous records with over 275,000 overnight stays in 2022

Visit Vaasa montage
2 min

Visit Vaasa recently revealed encouraging statistics that have brought optimism to local entrepreneurs impacted by the pandemic. The most promising standout was the increase in Swedes visiting the area, demonstrating the crucial role that quick transportation and regional partnerships play in attracting Swedish tourists.

According to Visit Vaasa, the Vaasa region experienced a significant increase in overnight stays in 2022. From March onwards, there was a steady rise in hotel stays, with a particularly impressive performance during the summer months of May to September. During this period, close to 129,000 people stayed overnight in Vaasa’s hotels, marking the best result since 2016.

This statistic is positive news for the Vaasa region hotels, proving a recovery since the pandemic years. Not only did the number of foreign overnight stays rise throughout the year; the total number of overnight stays reached over 275,000, surpassing the previous record of 248,900 in 2018.

Max Jansson, Visit Vaasa.
Max Jansson.

One of the key contributors to the increase in overnight stays, according to Visit Vaasa, was the growing number of Swedes visiting the region. In 2021, approximately 5,400 Swedes spent the night in Vaasa, compared to almost 21,800 in 2022. This can be attributed to the quick transportation provided by Wasaline’s Aurora Botnia and the region’s partnerships with attractions such as Tropiclandia and Powerpark.

Domestic tourism in the region could be viewed as business as usual, with a slight decrease in domestic stays from the year before. Despite that, the Vaasa region still outperformed the average decline in Finland.

Max Jansson from Visit Vaasa believes that the local events and attractions in the region played a significant role in attracting visitors this year. He mentions traditional events such as the Tomato Carnival in Närpes and the 18th-century market in Storkyrö as well as new events like the RaceWKND FM boat competition and Strongman Champions League.

In Visit Vaasa’s latest press release, Jansson praises the efforts of local entrepreneurs and organizers for their contributions to the region’s success. He hopes that more people will become interested in the experiences that the Vaasa region has to offer in the upcoming years.

Jansson emphasizes the importance of balancing tradition with constant innovation:

We have a unique whole that we can be proud of, but at the same time, we must continually develop new experiences and services. It is a work in constant progress.

Share this article
Read also

Latest news from Vaasa and Ostrobothnia

Researchers at Novia UAS highlight the opportunities that sustainability reporting is creating. "Sustainability is not just about acquiring new technology; it requires a mind shift," says Dr Outi Ihanainen-Rokio. Read more about “Sustainability reporting “a huge opportunity” for smaller accounting firms”

The project BotH2nia Hydrogen Valley brings together hydrogen economy actors in four regions. Merinova is the spider in the web of the project that aims to create a so-called Hydrogen Valley on the west coast of Finland. Read more about “Finland’s west coast rallies round hydrogen – New high-profile project seeks 20 million Euros”

Hitachi Energy will invest in a new state-of-the-art office and production campus in Vikby, Mustasaari (Korsholm). The investment will create 200 new jobs. Read more about “Hitachi Energy to invest 180 million USD in new production and technology campus in Vaasa region”

Technology group Wärtsilä is calling for urgent action to enable more flexibility in power systems around the world, as we reach a crucial renewable energy tipping point. Read more about ““We stand at a tipping point” – Wärtsilä calls for urgent action to enable more flexible power systems”

These investments in doctoral researcher positions are part of the Ministry of Education and Culture's pilot project on doctoral education, which aims to raise the level of doctoral education and research skills. Read more about “University of Vaasa opens 12 doctoral researcher positions in doctoral education pilot”

Load more