Vaasa International

Communications agency Herea has started using the STT Info service for nationwide press release distribution. STT Viestintäpalvelut is part of Oy Suomen Tietotoimisto Ab and is currently the only service in Finland through which press releases can be sent directly to the editorial systems of the country’s major domestic news media, in addition to journalists’ email addresses.

Herea’s customer base has expanded beyond Finland to other countries. Large and growing companies understand the importance of visibility and want to issue press releases regularly. Through STT Info, we can distribute press releases to the channels and areas where our clients want visibility.

Eliina Puijola, CEO of Herea

As a service provider, STT Info ensures the daily maintenance of the media database. It is also possible to add customized distribution lists. In addition to text content, press releases can include images, videos, and links. Herea handles the content production and distribution at the desired time.

The extent of the distribution is indicated by the fact that STT’s press releases alone have 7,000 subscribers. In addition, the releases are also published on STT’s Twitter, which has 10,000 followers. Visibility is thus ensured even if media hits are limited. Press releases can also be sent to Sweden, Norway, and Denmark.

“Through the broad and up-to-date media database, we can distribute the press releases to specific sectors, such as energy, IT, or the metal industry,” says Puijola.

Herea produces press releases in Finnish, Swedish, and English, and the service includes nationwide distribution of press releases via STT Info.

An outsourced communications partner for industrial companies

Herea is a communications agency located in Korsholm (Mustasaari) in Ostrobothnia, western Finland. The core of Herea’s expertise is strategically planned content marketing that appeals to the right audience and supports the customer’s business strategy.

Herea has a wide range of customers, most of which are small and medium-sized industrial companies. For them, Herea is an outsourced communications partner who offers them communications and marketing services on a smaller or a larger scale, using their business goals as a guideline. For companies exploring their business possibilities in Finland, Herea is a partner in localization.

Examples of the fields Herea serves:

• Metal industry
• Machinery industry
• Manufacturing
• Energy industry
• Wind & renewable energy
• Logistics
• Automation
• IT

Herea’s B2B marketing services

Herea is specialized in creating concise, understandable content on technically challenging topics. Herea’s content marketing also upgrades the customer’s employer image and attracts the employee candidates they are looking for.

Herea’s services include

• Marketing strategies
• Brand strategies
• Content creation
• Recruitment marketing
• Social media marketing
• Graphic design
• Websites
• Videos and photographs