StraitNZ Bluebridge opts for Hogia Ferry Systems

Bluebridge ship in archipelago landscape
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New Zealand ferry operator StraitNZ Bluebridge (Bluebridge) has reached an agreement with Hogia Ferry Systems for delivery and implementation of their standard reservation software BOOKIT.

Bluebridge operates two ropax ferries between Wellington in the North Island and Picton in the South Island, across Cook Strait.

“As we continue to grow and our customers’ expectations change, we recognized the need for a system that could scale and support our aspirations,” says Will Dady, General Manager Digital and Customer Experience at Bluebridge.

Dady remarks that the decision was reached after an extensive process evaluating several reservation system products.

It became clear that Hogia Ferry Systems and their solution BOOKIT provided the option we were looking for. This is a big project for Bluebridge and we’re incredibly excited about the opportunities that BOOKIT will deliver us to improve our customer offering.

Niclas Blomström, Managing Director at Hogia Ferry Systems, believes that the 17,000 kilometer distance and the up to 11 hour time difference will be the primary challenges for both sides to master.

So far during the process we have managed to bridge this gap smoothly, and I hope we can keep it up. With the borders now open it’s been great for us to meet the Bluebridge team in person!

All things considered, Blomström thinks that their BOOKIT software should be a very good fit for Bluebridge.

“We are, needless to say, honored and very grateful for getting this opportunity to expand our BOOKIT family to also include Bluebridge and New Zealand”, he says.

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Hogia Ferry Systems is a small yet globally-minded company, one of the leading companies in its field. Based in Vaasa, Finland, the company delivers ferry booking systems worldwide. Read more about “From Vaasa to the world – Hogia Ferry Systems delivers globally used ferry reservation software”

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